May 2025 – PERKY had the privilege of attending and sponsoring the 2025 Spark HR Conference, hosted by the Human Capital Institute in Lake Buena Vista, Florida. This year’s theme—“Ignite Your Employee Engagement SPARK”—aligned seamlessly with our mission to support organizations in delivering benefits that truly engage and empower their workforce.
Key Highlights
- A thought-provoking journey mapping workshop led by Karen Guzicki from the Human Capital Institute offered practical tools for designing more meaningful employee experiences.
- Shari Eaton of Chobani shared a compelling session on supporting working families and balancing benefits across diverse employee populations.
- Ben Eubanks provided a strong close to the Innovation Sprints, with leave management emerging as a key area for transformation in HR operations.
- Reggie Willis of Ally delivered a timely and engaging talk on leading multi-generational teams—complete with humor and cultural insight.
The week also offered countless opportunities to exchange ideas and build lasting connections with HR professionals committed to rethinking how we show up for our teams.
Driving Change Beyond the Conference
The energy and insights from Spark HR 2025 didn’t end in Lake Buena Vista. Building on the momentum of the conference, PERKY’s hosted a follow-up webinar:
Designing Personalized Employee Journeys: A Workshop to Drive Impact & Elevate Experience.
This interactive session invited HR leaders to move beyond theory and take practical steps toward creating more personal, purposeful, and impactful employee experiences. Attendees explored how to map key moments across the employee lifecycle—from onboarding and benefits enrollment to pivotal transitions like parental leave—and learned how to bring empathy and strategy into every step of the journey.
Participants walked away with:
- A framework for identifying and designing the moments that matter most
- Actionable journey maps aligned with real employee personas
- Ready-to-use templates to bring back to their teams
Whether attendees were just beginning to explore journey mapping or looking to refine an existing approach, the workshop offered practical tools to help elevate employee experience through personalization and decision support.
We’re proud to continue these important conversations beyond the conference and look forward to supporting more organizations in designing experiences that truly engage today’s workforce.
